What is Social Networking?

If you look up the definition of social networking on Google, you will mostly find references to web sites like Facebook and Twitter, dedicated to posting messages and sharing photographs. This, however, is only in reference to the way we understand it in our hi-tech world today.


Image courtesy of photostock / FreeDigitalPhotos.net

If we ask someone of age 80-90 what social networking is, she may tell you it’s what they used to do after church on a Sunday, or whenever they had a gathering of neighbours.  They would have discussed where to get the best deals, how the weather is affecting crops, the financial state of the country, and other interests they share.  This is also what we still do today when we are having drinks or a meal with our friends – we talk about things we are interested in, share experiences and ask/give advice. We attend business networking functions and discuss topics around our professions or industries with our colleagues or industry peers.

Using Facebook, Twitter, Pinterest, LinkedIn and other social media platforms use the same principles as described above, we just do it online! There are of course the added factors of everything we say being published online, enabling those we grant access to it to read it again, quote it, share it, etc. but essentially the concepts remain the same.

Learn more about using social media to market your business online by attending one of my workshops!